Digitze

A blog by Dollar Bill Copying

Brochures? For sures!

Brochures are a great way to provide customers or clients with a symbolic representation of your goods and services. By using full-color text and graphics on heavyweight cardstock, the message itself becomes a "product" of sorts. The following article provides some excellent guidelines and tips for creating your next brochure:

"You must write your brochure or leaflet from the reader's point of view. That means the information must unfold in the right order. Begin by analyzing what your reader wants to know. An easy way to do this is by assessing the order in which your reader's questions will flow...

Putting helpful information in your brochure will encourage the reader to keep it, refer to it often or pass it on to other people...

Remember, not everyone wants to be educated on every aspect of your product or service. Nor does everyone want to know the manufacturing details of your widget. Don't waste their time telling them about things that don't convey a benefit."

Read entire article... courtesy of About.com

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