Next month when we're working on designing and writing Dollar Bill's next direct mail piece, I will certainly keep this article in mind. It addressed some interesting points and epitomized what a postcard should be/do.
"The final challenge for direct mail marketers, Donahoe said, is to get more creative. 'That single piece of mail in your mailbox doesn't compete against the internet or television,' he explained. 'It competes against whatever is in your mailbox that day. Mail should be colorful, it should have images. We see a lot of creativity in digital and mail should have that same amount of creativity.'"
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Courtesy of Direct Marketing News.com