Digitze

A blog by Dollar Bill Copying

Print! Print! Read All About It!

There's no denying the fact that we live in a technological age. Dollar Bill Copying sends out e-newsletters and has a blog and for pete's sake! I think you already knew that though, if you're reading this...but I digress. We also understand that print, perhaps now more than ever, plays a unique role in business and marketing needs. I found this intriguing article that discusses how to use print appropriately, and when it trumps the ever popular digital alternatives:

"According to marketing experts, people receive so much advertising through websites and email these days, that print has found a way to stand out in the digital chaos. In fact, in terms of direct mail marketing, even when people don´t open the envelope, there is a benefit for brand recognition when people see the business logo and tagline on the outside.

When customers prefer print

For example, in the case of major purchases, print is the ruling type of marketing. People like to have a brochure to learn about all the specifications of their next sports car or condo, they prefer this to looking at a website. Print also has the advantage of being physical. Great quality printing beats any computer monitor in terms of displaying appealing images. In fact, computer manufacturers are busting their brains to make displays that make images look as good as in print."


Read entire article... courtesy of Media Connections PR and Marketing

"Many a small thing has been made large by the right kind of advertising." -Mark Twain

 

One of Dollar Bill's favorite customers, Bank of Ann Arbor, produced this miniature billboard for us, akin to their clever ads posted around the area. All of us here were very amused and charmed by the tribute! We ourselves understand, however, that not all companies can support a display of that magnitude. But this doesn't mean that your marketing can't make a great impact too. I found a nice, straightforward guide on promoting your business from wikiHow.com:


" 1. Create a brand image or logo -
Grow your brand by placing your logo in your business stationary, business cards, email signatures, brochures, signs, website and merchandising materials. 

 2. Network

 3. Trade shows and exhibitions - Hand out your business cards. Set up private meetings with those who express an interest in getting to know more about your business. 

 4. Advertise - Direct mail. You may purchase mailing lists targeted to your segment of the consumer market, then mail out letters, brochures, catalogs or postcards. This method is effective when you want to provide potential customers with paper coupons, vouchers, business cards or promotional merchandising. 

5. Build business partnerships

6. Rely on the power of social networks

7. Offer freebies - Pass out merchandise with your company's name and/or logo on it to everyone you meet at networking events, trade shows, client meetings and even personal social gatherings. Things like pens, magnets and calendars are good merchandising ideas, as these tend to stay in use, and within view, for extensive periods of time.  

8. Develop relationships with your customers..."

Read entire article... there are cute illustrations too!

At Dollar Bill, we can assist you in producing many of the aforementioned marketing products. We're experts in business cards, direct mailings, brochures, and signs! You might be surprised to know that we also print folders, magnets, calendars, and much more. If Dollar Bill is unable to create what you're looking for ourselves, we'll always help to point you in the direction of someone who can!

Those who can do; those who can't...hire a graphic designer!

As one of Ann Arbor's favorite digital printers, Dollar Bill serves many local corporations. Folks like Zingerman's, Avfuel, and Bank of Ann Arbor have their own expert design teams. But if you're part of a smaller business, here are some great tips for hiring and/or working with a graphic designer:

"Non-Designer Tip #1: Don't Design

Many non-designers think they can easily say, 'make that blue' or 'make that bigger' as a method to creating good work. This is a major hindrance to the design process. Graphic designers are problem solvers. So, present them with a problem to solve, don't give them the solution to implement. Why? Because they are much more versed at visual problem solving than you are.

Non-Designer Tip #2: Communicate Before the Project Starts...

Creatives work differently than the rest of us. They work differently from each other, too. Before a project starts, it's important to understand what's needed in order to output a successful piece or product.


Non-Designer Tip #3: Understand the Designer's Value...

Some positions within the organization may regard graphic design work to be merely 'cosmetic' and 'embellishments.' In some cases, it can be. But good design is functional. Combined with your well-defined business objectives, good graphic design provides solutions to your business needs under the guise of simply 'being pretty.'"

Read entire article...

Courtesy of FreelanceGraphicDesigner.Info

Dollar Bill offers certain design services, but if you're in need of help for a larger or more complicated project, please contact one of our other creative customers: Designs with Aim, Global Design, or Wagner Design!

Four Challenges for Direct Mail Marketers

 

Next month when we're working on designing and writing Dollar Bill's next direct mail piece, I will certainly keep this article in mind. It addressed some interesting points and epitomized what a postcard should be/do.

 

"The final challenge for direct mail marketers, Donahoe said, is to get more creative. 'That single piece of mail in your mailbox doesn't compete against the internet or television,' he explained. 'It competes against whatever is in your mailbox that day. Mail should be colorful, it should have images. We see a lot of creativity in digital and mail should have that same amount of creativity.'"

Read entire article...

 


Courtesy of Direct Marketing News.com

Stamp your direct mail with QR codes

 

"QR codes are everywhere. But rarely are they being used effectively. The majority of marketers today use static QR codes that capture only aggregate behaviors. Using a personalized QR code in print media will make more effective and actionable measurement a reality.

 ...

Marketers can reap the benefits that both offline and online communications have to offer by using personalized QR Codes on print media, enabling them to understand who snaps, how many times, who converts and who orders from your mail campaign. The measurable results offer new opportunities for more meaningful communication and creative on future campaigns."

Courtesy of Direct Marketing News

Read more...

'Tis the Season for Direct Mail

Drive Holiday Shoppers to your Website with Direct Mail

"Along with increased spending, holiday shoppers are going to be using every efficient means with which they can acquire their purchases. This includes the convenient use of smartphones and heavy webpage surfing. There are many ways to draw customers in through direct mail with QR and bar codes, making direct mail anything but obsolete. QR codes can be scanned with smartphones that link to businesses' websites..."

Read entire article courtesy of equities.com

Color Printing Versus Black and White Printing

Color Printing Versus Black and White Printing


"What does digital color buy you? Things that money can’t.

Why do customers print in black and white?
Is it because it’s the best solution?
Sometimes it is, but sometimes customers print in black and white for one reason – they think the cost of color is too high. Everyone knows that color can add impact to printed communications.

Now, digital printing makes color more affordable than ever so customers can use it in every job to magnify the impact of a range of documents:

-Color captivates in marketing pieces

-Color clarifies in user manuals

-Color adds perceived value in financial statements

Digital printing provides a solution for color and black and white pages at a cost practical enough for every print job. Customers get affordable black and white and the incredibly sharp color to provide the edge they need."

 

from graphicsandmailing.com

Learn more...


Direct 
Marketing Ideas

 

Postcards are one of the cheapest ways to send direct mail. With the right planning and execution in message and design - you can have results that you can measure.

The Post Office reports that postcards are read up to 6 times more often than other forms of direct mail. Combined with our lower cost of mailing and production, this can add up to a winning marketing campaign for less money.

Here are some things to consider:

  1. Keep it simple. Don't try to stuff too many ideas in the card. A clean design and message means the customer will have an easier time digesting the message. A humorous message that speaks to the needs of the customer is much more likely to be saved and acted upon than a dry statement of facts.
  2. The rule of 3's - When you start a postcard campaign - have the plan in place to follow thru on it. You need to hit the customer at least 3 times before you can expect results to really come thru. One of the great things about postcards is the ability to create a response-tracking feature in the card. You can do this very simply with a special.
  3. Size and weight - Consider larger and/or heavier cards to make yours stand out from the stack of mail that shows up every day.
  4.  Tuning - you can use postcards in several phases - try them out on a new target audience with a small test run and then go after the rest of the target market after you know you have a winning message. Leave them wanting more - Don't try to answer all of their questions in a postcard - give them a reason to call or visit your website.
  5. Be colorful - Full Color compared to B & W - not much more expensive when you consider the cost of postage and has much more impact.

Call us today and we can help you get going.