The term "alpha" has many definitions. Among other things, it can refer to the first letter of the Greek alphabet, the brightest star in a constellation, or the most dominant, powerful, or assertive person in a particular group. With regard to mail, the postcard could be considered the most "alpha" vehicle. It doesn't need to be opened, therefore your message is delivered strongly and immediately, without the obstruction of an envelope or other unnecessary packaging.
Use the following tips when designing your next direct mail postcard piece to be certain it gets noticed:
"1. Make a Big First Impression - Make your postcard look at first glance like a message from a friend instead of like an advertising announcement. It creates a warm friendly reception for your postcard.
2. Get Right to the Point - State your biggest benefit as a headline at the top of your postcard. Highlight it in bold type if it's in the body of your postcard.
3. Sell the Right Thing - Design your message to sell the reader on seeking more information instead of trying to close sales.
4. Be Clear and Direct - Limit your postcard to just a few short sentences with blank lines between them. Always end your postcard by telling the reader exactly what to do to get more details
5. Stimulate Fast Action - Offer them a discounted price, a special bonus or some other benefit if they reply to your postcard by a deadline."
Read entire article...courtesy of www.businessknowhow.com!
Postcards provide a great benefit over email marketing campaigns, in that they're tactile. The visual appeal of a colorful postcard in your mailbox is far more compelling than the 50 character or less subject line of an email. Direct mail marketing through postcards forces the receiver to at least glance at your logo or brand strategy before deciding whether or not it is something that motivates them further.
I came across the following article, with useful tips on how to make your next postcard more eye-catching:
"Let’s say you’re launching the best deal the universe has ever seen, and you build a highly-targeted mailing list full of likely buyers. According to the 40/40/20 rule, 80 percent of your work has been done. Now, let’s say you print a direct-mail postcard that lists 100 different features and benefits and essentially buries your offer in 8-point font. Do you think such a postcard would be nearly as effective as, say, a postcard that boasts the same offer in an extra-large yellow font on a black background? Of course not. The first postcard will likely be thrown away before many potential customers even register the offer, while the second postcard will undoubtedly yield excellent ROI because it commands attention. It is, in short, attractive.
1. Contrast and simplicity
2. Big descriptive headlines
3. Interesting images..."
Read entire article... courtesy of Business 2 Community.com