The term "alpha" has many definitions. Among other things, it can refer to the first letter of the Greek alphabet, the brightest star in a constellation, or the most dominant, powerful, or assertive person in a particular group. With regard to mail, the postcard could be considered the most "alpha" vehicle. It doesn't need to be opened, therefore your message is delivered strongly and immediately, without the obstruction of an envelope or other unnecessary packaging.
Use the following tips when designing your next direct mail postcard piece to be certain it gets noticed:
"1. Make a Big First Impression - Make your postcard look at first glance like a message from a friend instead of like an advertising announcement. It creates a warm friendly reception for your postcard.
2. Get Right to the Point - State your biggest benefit as a headline at the top of your postcard. Highlight it in bold type if it's in the body of your postcard.
3. Sell the Right Thing - Design your message to sell the reader on seeking more information instead of trying to close sales.
4. Be Clear and Direct - Limit your postcard to just a few short sentences with blank lines between them. Always end your postcard by telling the reader exactly what to do to get more details
5. Stimulate Fast Action - Offer them a discounted price, a special bonus or some other benefit if they reply to your postcard by a deadline."
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