"QR codes are everywhere. But rarely are they being used effectively. The majority of marketers today use static QR codes that capture only aggregate behaviors. Using a personalized QR code in print media will make more effective and actionable measurement a reality.
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Marketers can reap the benefits that both offline and online communications have to offer by using personalized QR Codes on print media, enabling them to understand who snaps, how many times, who converts and who orders from your mail campaign. The measurable results offer new opportunities for more meaningful communication and creative on future campaigns."
Courtesy of Direct Marketing News
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