A blog by Dollar Bill Copying

The Poster Always Rings Twice

Movie posters are a prime example of how memorable visual imagery, font, and a tagline can be. In some cases, the movie poster has been more enduring than the film itself! (The 100 Best Movie Posters of the Past 100 Years) While your next poster is not likely advertising a summer blockbuster, the same basic rules and objectives remain the same. I found a quick how-to guide that has some simple tips and guidelines to follow:

"Posters take special considerations with both design and printing because of their unique nature. Viewers will often only take a quick glance at a poster as they are passing by, so your poster must be designed and printed correctly to capture attention.:

  • Choose eye-catching colors and images. Your poster must have both vivid colors and a powerful image to catch the eye of the passer-by.
  • Create strong impact copy. A bold headline, readable fonts, and a unique message are three aspects necessary for creating a lasting impression on viewers.
  • Keep you design simple. Limit your colors, fonts, images, and information so as not to overwhelm the viewer. A complicated design will distract the viewer from your message. Generally, posters contain only two or three colors and two or three fonts and styles.
  • Incorporate professional printing aspects. Full bleed, four color printing, image resolution, and format are a few necessary items for printing a professional poster. All of your images need to be at 300 dpi or higher before you incorporate them into your poster design to avoid a blurry or pixelated effect."

Dollar Bill certainly appreciates when you pay special attention to the last bit of advice. This consideration makes our job easier in creating the best possible product for you!

Read entire article. Courtesy of wikiHow.com.

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